Privacy Policy — segi44 Online Gaming Platform

Introduction

segi44 ("we", "us", "our", "Platform") operates the online gaming platform accessible at https://segi44.asia. This Privacy Policy ("Policy") describes how segi44 collects, uses, stores, discloses, and otherwise processes personal data relating to individuals ("you", "Player", "User") who register for, access, or use the segi44 platform and associated services.

By creating a segi44 account, accessing the platform, or otherwise providing personal data to us, you acknowledge that you have read and understood this Policy and consent to the collection and processing of your personal data in accordance with it. If you do not agree, you must not use the segi44 platform.

segi44 is committed to processing personal data in a manner that is transparent, fair, and compliant with applicable data protection laws and the requirements of our international gaming licence. We do not sell personal data to third parties, and we do not use personal data for purposes incompatible with those described in this Policy.

Data We Collect

segi44 collects personal data in the following categories, depending on your interaction with the platform:

2.1 Registration & Identity Data

• Full legal name, date of birth, and nationality.
• Residential address, including postcode and state within Malaysia (e.g., Kuala Lumpur, Selangor, Penang, Johor).
• Email address and Malaysian mobile number.
• Username and encrypted password.

2.2 Identity Verification (KYC) Data

• Government-issued identification documents such as a Malaysian MyKad or passport.
• Proof of address documentation (utility bill, bank statement).
• Proof of payment method ownership where required for withdrawal verification.

2.3 Financial & Transaction Data

• Deposit and withdrawal amounts, timestamps, and methods (e.g., Touch n Go eWallet, Boost, Maybank, CIMB, FPX).
• Account balance history and transaction records.
• Payment method identifiers (partial account numbers, eWallet IDs) — we do not store full payment card numbers.

2.4 Usage & Technical Data

• IP address, device type, operating system, and browser version.
• Login timestamps, session duration, and geographic location derived from IP.
• Pages visited, games played, bets placed, and platform interaction patterns.
• Cookies and similar tracking technology data (see Section 6).

2.5 Communications Data

• Records of live chat, WhatsApp, and email correspondence with segi44 support.
• Voluntary feedback, survey responses, and complaint submissions.

How We Use Your Data

segi44 uses collected personal data for the following purposes:

• Account Creation & Management: To register your account, verify your identity, maintain your player profile, and provide access to all platform features.
• Transaction Processing: To facilitate deposits and withdrawals in MYR through your chosen payment method and to maintain accurate financial records.
• Regulatory Compliance: To comply with our obligations under international gaming authority licensing, including Know Your Customer (KYC) requirements, anti-money laundering (AML) obligations, and responsible gaming mandates.
• Platform Security: To detect and prevent fraud, unauthorised account access, money laundering, bonus abuse, and other prohibited conduct as described in our Terms & Conditions.
• Customer Support: To respond to your enquiries, process complaints, and resolve disputes efficiently and accurately.
• Platform Improvement: To analyse usage patterns, identify technical issues, and improve the performance and user experience of the segi44 platform.
• Responsible Gaming: To monitor gaming behaviour for signs of problem gambling and to enforce self-exclusion, deposit limit, and session restriction tools where activated by the player or triggered by our responsible gaming system.
• Marketing Communications: To send promotional offers, bonus notifications, and platform news to players who have consented to receive such communications. You may opt out at any time.

Legal Basis for Processing

segi44 processes personal data on the following legal bases:

• Contractual Necessity: Processing required to perform the contract between you and segi44 — including operating your account, processing transactions, and providing customer support.
• Legal Obligation: Processing required to comply with applicable laws and our gaming licence conditions, including KYC, AML, and responsible gaming obligations.
• Legitimate Interests: Processing for fraud prevention, platform security, and internal analytics where such interests are not overridden by your data protection rights.
• Consent: Processing for marketing communications and optional cookie categories, where your explicit consent has been obtained. You may withdraw consent at any time without affecting prior processing.

Data Sharing & Disclosure

segi44 does not sell, rent, or trade your personal data to any third party for commercial purposes. Personal data is shared only in the following circumstances and only to the extent necessary:

• Payment Processors: Verified Malaysian and international payment service providers (including Touch n Go eWallet, Boost, FPX-connected banks) receive the transaction data necessary to process your deposits and withdrawals.
• Licensed Game Providers: Game studios and platform providers that supply casino games, live dealer tables, or sportsbook services to segi44 may receive pseudonymised player identifiers required to operate game sessions and calculate returns.
• Identity Verification Services: Third-party KYC and document verification providers engaged by segi44 to assist with identity and age verification in compliance with our gaming licence requirements.
• Regulatory & Law Enforcement Authorities: Where required by law, court order, or regulatory authority instruction, segi44 will disclose personal data to the relevant authority. We will notify you of such disclosure where legally permitted to do so.
• Corporate Transactions: In the event of a merger, acquisition, or sale of all or part of the segi44 business, personal data may be transferred to the acquiring entity subject to equivalent data protection obligations.

All third parties with whom segi44 shares personal data are required to process that data in accordance with applicable data protection laws and are prohibited from using it for any purpose other than that for which it was shared.

Cookies & Tracking Technologies

segi44 uses cookies and similar tracking technologies (such as web beacons and local storage) on the platform for the following purposes:

• Essential Cookies: Necessary for the platform to function — including maintaining your login session, remembering your language and currency preferences, and enabling secure payment flows. These cannot be disabled without impairing platform functionality.
• Performance & Analytics Cookies: Used to collect aggregated, anonymised data about how players interact with the segi44 platform, enabling us to identify technical issues and improve user experience.
• Functionality Cookies: Enable enhanced features such as remembering your game lobby preferences, recently played titles, and responsible gaming settings.

You can manage or disable non-essential cookies through your browser settings. Note that disabling certain cookies may affect the functionality of the segi44 platform. Detailed instructions for managing cookies vary by browser — consult your browser's help documentation for guidance.

segi44 does not use third-party advertising cookies or sell cookie-derived data to marketing data brokers.

Data Retention

segi44 retains personal data for as long as is necessary to fulfil the purposes for which it was collected and to comply with applicable legal and regulatory retention obligations. Specific retention periods include:

• Active Account Data: Retained for the duration of your account relationship with segi44.
• Closed Account Data: Transaction records, identity verification documents, and account correspondence are retained for a minimum of five (5) years following account closure, in accordance with AML and gaming licence requirements.
• Support Communications: Retained for a minimum of two (2) years following the resolution of the relevant matter.
• Technical & Usage Logs: Retained for up to twelve (12) months for security and fraud prevention purposes, after which they are anonymised or deleted.

Upon the expiry of applicable retention periods, personal data is securely deleted or anonymised so that it can no longer be associated with you as an individual.

Security Measures

segi44 implements technical and organisational security measures appropriate to the risk of processing personal data in an online gaming environment. These measures include:

• 256-bit TLS (SSL) encryption for all data transmitted between your device and the segi44 platform.
• Salted cryptographic hashing of all account passwords — plaintext passwords are never stored.
• Role-based access controls limiting internal staff access to personal data to those with a documented operational need.
• Regular penetration testing and security audits conducted by independent third-party security firms.
• Fraud detection and anomaly monitoring systems that flag unusual account or transaction behaviour for investigation.

Notwithstanding these measures, no internet-based platform can guarantee absolute security. In the event of a data breach that affects your rights and freedoms, segi44 will notify you in accordance with applicable regulatory requirements.

Your Rights

Subject to applicable law and our legitimate obligations under gaming licence conditions, you have the following rights in relation to your personal data held by segi44:

• Right of Access: You may request a copy of the personal data segi44 holds about you.
• Right of Rectification: You may request that inaccurate or incomplete personal data be corrected.
• Right of Erasure: You may request that personal data be deleted where it is no longer necessary for the purpose for which it was collected, subject to our legal retention obligations.
• Right to Restrict Processing: You may request that processing of your personal data be restricted in certain circumstances, such as while a rectification request is pending.
• Right to Data Portability: You may request that data you have provided to segi44 be supplied to you in a structured, machine-readable format.
• Right to Object: You may object to processing based on legitimate interests and to direct marketing at any time.
• Right to Withdraw Consent: Where processing is based on consent (e.g., marketing emails), you may withdraw consent at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, contact segi44 support via live chat, WhatsApp, or email at support@segi44.asia. We will respond to valid requests within thirty (30) days. We may require identity verification before processing a data rights request.

Children's Privacy

The segi44 platform is strictly intended for individuals aged 21 years and above. segi44 does not knowingly collect personal data from individuals under the age of 21. If we become aware that an account has been registered by or for a minor, we will immediately suspend the account, forfeit any associated balance, and delete the personal data collected.

If you believe that a minor has registered a segi44 account, please contact our support team immediately so that we can investigate and take appropriate action.

Changes to This Policy

segi44 reserves the right to update this Privacy Policy at any time to reflect changes in our data processing practices, applicable law, or regulatory requirements. Material changes will be communicated to registered players via the email address associated with their account and/or via a prominent notice on the segi44 platform prior to the changes taking effect.

The date of the most recent revision is displayed at the top of this Policy. We recommend reviewing this page periodically. Your continued use of the segi44 platform following publication of a revised Policy constitutes acceptance of those changes.

Contact & Complaints

For any questions, concerns, or data rights requests relating to this Privacy Policy or segi44's data processing practices, please contact us through any of the following channels. Our support team is available 24 hours a day, 7 days a week.

• Live Chat: Available on the segi44 platform — typically responds within 60 seconds.
• WhatsApp: Contact details available in your account panel after login.
• Email: support@segi44.asia — data privacy enquiries are escalated to our data protection team and responded to within 5 business days.

If you are not satisfied with segi44's response to a data privacy concern, you have the right to lodge a complaint with the relevant data protection authority in the jurisdiction in which you reside or in the jurisdiction in which segi44 holds its gaming licence.